Fast-food giants are betting big on chicken wraps, and it’s not just about chasing the latest food trend. McDonald’s brought back its Snack Wrap recently after a decade-long hiatus, joining Burger King, Popeyes, Sonic, Taco Bell, and Wendy’s in what’s becoming a full-blown wrap war, USA Today reports. But the bigger story is how these launches reflect a shift in consumer behavior.

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